4 factors to consider when deciding to create or improve your website:
Do It Yourself? or Keep It In the Family?
If you've been thinking about having a close friend or relative, an administrative assistant or someone learning on the job, you may want to think twice - Your website is an online representation of your business. Even if your friend or employee has the proper software tools to create the pages for a website, ask yourself do they really understand your business objectives, the marketing and sales process, and your internal systems? Can they professionally represent your business in front of all your most important clients and prospective clients? Will they be around to manage and maintain the site over time?
What Tools to Use? Am I Prepared?
To build a website, you need a software program like Dreamweaver (most professional web firms use Dreamweaver or other "industrial-strength" tools such as Content Management Systems) to create your pages. Think whether you have the time to create, manipulate, and optimize the graphics you want to place on your site? Consider who will write and edit the content that will appear on your pages? Who will advise you on photography, search engine optimization, and marketing strategies?
If you or someone you know is adept at all these areas and is comfortable with project management, you're ready to move ahead.
Hire a Web Design Company?
When shopping for a website expert, be sure to find one that asks penetrating questions about your company's perception, business goals, and clientele. Look for an expert who understands how to take your website’s visitors and move them into action to become prospective customers or paying clients.
Time to Get Serious
Your website is an investment in the future of your business.
It comes down to this: There is a reason for specialization. Your clients hire you to do what you do because you can do it better, more effectively, and faster than they can. In order to maximize the output of your website, you want to work with a website company that will create a site you will be proud of, one that impacts your bottom line and enhances your business results.
Contact us today for a free initial consultation and project proposal, and learn how we can help your business succeed in the online realm.